Enhance Digital Engagement with Byond's Marketing Automation
In today’s digital world, people increasingly prefer to receive information through digital channels. Byond’s marketing automation tools give cemeteries the tools they need to plan and manage email communications across various different audience segment.
With Byond you can design and schedule communications to segmented contact lists. This provides timely and relevant communication and reduces the day-to-day burden of sending broadcast emails. You can track engagement metrics to further optimize your email communications with each customer group.
Optimize your Outreach
Marketing automation streamlines your processes, allowing you to efficiently manage communications while boosting engagement with targeted, personalized outreach.
- Seamless Contact Integration: Integrate website contact form submissions directly into our marketing automation tools, giving you the confidence every inquiry will be followed up.
- Targeted Contact Segmentation: Segment your contacts database based on demographics or product/service interests to ensure every contact receives the information most relevant to them.
- Automated Email Campaigns: Create and schedule automated email journeys based on segmented lists. Create campaigns for events such as holiday programs for existing customers or cemetery tours for potential sales leads.
- Track Engagement: Monitor the performance of your email campaigns to ensure you are optimizing engagement. Track email open rates, click through rates, and other metrics to gauge effectiveness.
